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Article #996- Word count: 624 The Talk of the Town (BNN) For any altar-bound couple, the details involved in planning for the big walk down the aisle can be overwhelming. There was a time when the chief source of wedding advice was the bride's mother, a professional wedding-planner, or the bridal department of the local specialty store.   Today there are multiple resources to help a newly engaged couple prepare. On the traditional side, favorite bridal and lifestyle magazines present noteworthy trends and ideas as do newspaper bridal sections, columnists and books by wedding experts. The Internet has proven to be a convenient way to gather information and resources to help with nuptial planning. Podcasting is the latest audio innovation for couples planning a wedding. Taking advantage of the increasingly popular, ubiquitous device called the iPod, couples can download free audio content called podcasts from the Internet to be played on an iPod or any mobile device including an MP3 player, mobile phone, or even listen to it right on the computer. A newly launched enterprise - Wedding Podcast Network (WPN) - marries audio technology with wedding planning. New York City-based WPN (weddingpodcastnetwork.com) creates a variety of programming dedicated to sharing wedding planning advice via the Internet, to be downloaded and listened to. "We wanted to establish an authoritative resource for brides and grooms-to-be who are planning their wedding but have busy lives, whether they are commuting to work, working out at the gym, walking the dog, or running errands," explains Robert Allen, WPN co-founder and executive producer. Add Podcasts to Your Play List Favorites Listeners can hear original content not heard anywhere else. The network addresses a couple’s particular wedding interests and needs. They are a new media source in the booming business of matrimony. The original show selections, all of which are independently produced by WPN, include:
WPN co-founder Robert Allen, who is also program co-host, is one of the most sought-after wedding videojournalists in the U.S., having produced wedding documentaries for such celebrated personages as the Kennedy family, NBA superstar, Allen Iverson, investment counselor, Peter Lynch, and the redoubtable Geraldo Rivera. Allen's hosting partner, and also WPN's co-founder, is Holli Ehrlich, his wife of 14 years and a former executive in both publishing and high-end retail management. Concludes Robert Allen: "Discussion-formatted podcasting allows couples to get information based on their preferences and schedule demands. Wedding Podcast Network is wedding talk radio to be heard when they want, where they want and how they want." Thus for countless love-struck couples--and with more than two million weddings being performed in America each year—cutting edge sources of nuptial advice, along with traditional media, should make planning for that big day less of a daunting challenge, and more of the happy experience it should be. __________________________________
Sheila Sullivan at 212-599-6228. Sullivan@BridalNewsNetwork.com. Terms of use: All stories are royalty-free provided tear sheets of articles are sent to the address below. Articles may be modified or edited for length. For additional quotes or contacts relating to these stories please email our editor, Sheila Sullivan or call her at 212-599-6228 to discuss modifying or enhancing your BNN feature for your publication. Please send tear sheets of completed articles to: Register here for Bridal News Network Trend Report |
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