Diamonds Online: Security, Convenience, Savings & Choice Propel Internet Sales

(BNN)  Online sales of diamond jewelry continue to accelerate as consumers gain confidence in shopping on the Web. Low prices, enhanced security, convenience and the wide selection offered by many online merchants are cited as reasons the Internet is becoming a preferred way to buy diamond jewelry.

While retail jewelry shops still exist on Main Street or in the local mall, their rent, labor and insurance costs are much higher relative to their online competition--costs that must be passed on to the customer. This means that online retailers can sell jewelry well below traditional retail prices. A recent survey by the Jewelry Consumer Opinion Council found that 67% of shoppers would buy a similar item of jewelry online if they could achieve as little as a 15% saving on their purchase.

In the early days of online commerce, wary consumers were reluctant to make jewelry purchases due to worries about somehow losing their payments or receiving inferior gems. Now, improved Internet security and the entrance of established firms into the online market have allayed many consumer fears. Today, online retailers carry out worry-free credit card transactions that are fully secured with SSL (Secure Socket Layers) data encryption technology. Adding to the sense of security, Internet diamond customers find that many online merchants have their business roots in long-existing firms. DiamondSafe.com, for instance, is part of an established, 30-year-old diamond-manufacturing organization with partnerships in New York, South Africa, Israel and the Far East.

Additional consumer confidence comes when online retailers back their diamonds with grading certificates from independent labs. Although there are dozens of gemological laboratories issuing certificates, only a few are respected by the diamond trade. Some well-known laboratories include the European Gemological Laboratories (EGL) and the Gemological Institute of America (GIA). Since every diamond is unique, the certificate is important because it maps out each gem’s recognizable and individual characteristics and evaluates a diamond for its objective quality. 

“Providing customers with as much diamond information and quality service as possible is a crucial aspect of satisfying them online,” according to Michelle Lieber, vice president of DiamondSafe.com. Therefore, the company offers an education section on their website that explains diamond mining, standards and grading in detail, uses EGL and GIA as grading labs and guarantees all purchases with a full money-back refund for products returned within 30 days.

Convenience likewise drives consumers to the Web and helps explain why diamond e-merchants continue to carve into the traditional market. People now live in an "anywhere, anytime" society, and online merchants serve this contemporary impulse.

Another major reason for the explosion in diamond e-commerce is the wide variety of styles offered by many online merchants. A browse through the DiamondSafe.com website reveals sparkling gems that dazzle in myriad ways. Stylish single women can delight in a "right-hand ring". Men can find diamond cufflinks. Diamond earrings, pendants or bracelets are all displayed in an incredible range of styles. And, the ultra-cool “Hot Diamonds” collection from London, modern sterling silver and diamond accessories for him and for her, is now available on the site.

With hundreds of diamond pieces from which to choose, consumers can be assured of finding the right piece of jewelry on the Web. Creative customers have the option of designing their own jewelry––a process that can be compared to creating a work of art. An exquisite and one-of-a-kind piece is worked out step-by-step from the choice of the diamond, to the design and the setting.  

Deciding among the diamonds offered, sold loose or in settings, is a fascinating and rewarding process that ensures you have a wide selection with the most competitive price. And one of the best parts of shopping online is having jewels delivered to your doorstep, within days and anywhere in the world, with the ease of a few online keyboard strokes.

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Editors note: Galatea––Happy Daisy Galatea Pendant and Filigree Diamond and Topaz Pendant pictured above are available at DiamondSafe.com. For print resolution images please Contact Sheila Sullivan or call her at 212-599-6228.

Print resolution photos available. All must be credited to DiamondSafe.com

DiamondSafe.com Web Site